Is the Display Stand Just a Decoration?

The function of the display stand is to bring more sales to the product and promote the brand; so how does the display stand bring us traffic in daily life? This article will tell you about the marketing "road" of display racks.

Usually we all have this feeling. Most customers who spend money in shopping malls have difficulty in choosing. There are many factors that cause this kind of psychology. For low-consumption young customers, they will hesitate due to their own economic situation. They will choose high-priced products because they are worried that they cannot afford them, and they will choose low-priced products and worry about poor quality. I wanted to choose something more compromise, the price was average, the quality was decent, but it was hard to find. I spent a lot of time shopping around, but in the end I came away empty-handed. It is difficult for consumers to buy their favorite products, and as merchants, we have not sold our own products.

Since it is difficult for consumers to make choices for themselves, let us help them make choices. There is an old Chinese saying: If the mountain is not mine, I will go to the mountain. Many goods are placed in shopping malls for people to choose, without initiative, so we need to give them more initiative externally. Therefore, when consumers are faced with many products and have no idea where to start, the marketing artifacts used to place the products (acrylic display racks, cosmetics display racks, snack display racks, etc.) continuously provide consumers with product information and attract consumers. , the role of promoting their purchasing decision. At the same time, it also plays a role in improving product image and corporate visibility for enterprises.

The display rack promotes the series line of marketing:

Line 1: Take the initiative and gain the initiative

First of all, from the perspective of consumers, an excellent and touching display advertisement has the following basic characteristics: 1. Arouse consumers' attention; 2. Inspire consumers' associations; 3. Convince consumers to take action. Therefore, the above three basic points must be met in the structure of advertising paintings and display stands for product display. Of course, it is better to have other creative additions. However, the realization of these functions requires the help of customization of display stands. Only customization can make your display tools personalized and variable selections. Wonderful Display focuses on the customization of display stands. We have our own factory, the source factory, the lowest price, and the best quality. With high quality, we can create a unique display stand for your product to make your product stand out among the crowd.

Line 2: Promote final purchase

All marketing methods serve one purpose, which is to convert into purchasing power. In fact, the previous induction work is the basis for prompting customers to make final purchases. Customers' purchase decisions go through a process. As long as sufficient promotion work is done in the process, the results will naturally occur. After gaining the initiative from the display stand and attracting customers to come and watch, you must capture the customer's concerns and excitement, that is, let the customer understand your product, what your product is, what it is made of, and what it does. , whether the price/performance ratio is high, if you meet all the psychological needs of customers, then congratulations, you have successfully stimulated the customer's purchasing psychology. Therefore, the second step of attack must be reflected in the quality of display stands and products.

Doing this well will basically attract consumers and promote their decision to purchase. Display racks play an irreplaceable role in the process of obtaining sales. Although they are subtle, they are an important carrier for promoting transactions.